Even with the tremendous growth of online media marketing, its impact and ROI has not yet come close to email marketing, which is still used extensively to reach existing and new customers (1). Today a revolutionary new email advertising platform is creating a paradigm shift for Email Service Providers and Advertisers.
Traditional email advertising platforms offered by top ad-selling companies such as Google, Yahoo, Microsoft, Facebook and AOL, still present difficulties in engaging customers that need to go through six or seven steps to discover the expected content and decide whether or not to act on it (2). Due to today’s shorter and shorter attention spans, email recipients are not really opening and “reading” emails — they are just scanning quickly for useful content (3).
Other email advertising platforms, such as Constant Contact, iContact, ExpressPigeon, MailChimp and AWeber, have a strong risk of the email not being noticed, not being delivered, or even worse, having the email being flagged as spam, which can negatively affect advertisers’ ROI and brand (4).
This new proven addition to current webmail and email client systems greatly revolutionizes and streamlines the user experience by reducing the number of steps required to review and commit on an offer or activity. Emails can often be acted on without even opening them. Display advertising, video, rich text and other powerful tools are naturally embedded and instantly accessible.
Furthermore, none of the traditional email platforms identify trusted brands and increase the recipients’ confidence to act by differentiating trusted emails from spoof or spear phishing emails, which both instills confidence to act and protects the email recipient.
The new adaptation to current webmail and email client systems is creating a paradigm shift and will bring many more business, mobile and home accounts to Email Service Providers and increase their revenue from hundreds of millions to billions of dollars annually.
For advertisers, the new platform creates a entirely new, third revenue stream, comparable in size to search and display advertising to better reach customers and to integrate customer data with other platforms..
Coalesce Corporation announced the adaptation and is seeking an acquirer for the company that developed and proven the technology
For details, please contact Courtney Anderson at W 415-384-3040, Mobile 415-299-0045 or ca@coalesce.com
References:
1. ExactTarget 2012 Channel Preference, Forrester US
https://litmus.com/blog/email-preferred-more-clicks-conversions-roi
2. Top Five Email Marketing Platforms
http://www.cmscritic.com/top-five-email-marketing-platforms/
3. The 8-Second Challenge: Email Marketing for Our Shrinking Attention Span
https://smallbusiness.yahoo.com/advisor/8-second-challenge-email-marketing-shrinking-attention-span-133000721.html
4. Are You Making This Common E-mail Marketing Mistake?
http://www.thedirectmailman.com/direct_mail_answers_for_p/2011/05/are-you-making-this-common-e-mail-marketing-mistake.html